Greg, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. TruckMaster Logistics Systems, Inc. is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US freight carrier and broker mapped, the 20,000 that look like your best customers, and three campaigns we'd run for TruckMaster in the next 30 days.

Raw, from a US apiary. Something you'll open instead of file.
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for TruckMaster Logistics Systems, Inc..
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as TruckMaster: a public FMCSA registry of buyers, a compliance-driven purchase cycle, and a lean team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
You already have the dream ones: the trucking carriers that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 17,500 to 29,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
Every US carrier and broker with an active USDOT or MC number sits in the FMCSA SAFER Company Snapshot, with fleet size, cargo type, and the officers who sign. We build the list from that, enrich the buyers, and time the sends to authority filings and fleet growth.
We'll actively monitor all 117,181 US general freight trucking establishments and reach out when the right signal shows up, so TruckMaster is the first name a dispatch manager thinks of when transportation management software comes up.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Greg, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.